What you'll learn?

  • DIGITAL MARKETING.
  • SEO: Master the art of optimizing websites to rank higher in search engine results.
  • SEM: Learn how to run effective paid advertising campaigns on search engines.
  • Social Media Marketing: Build brand awareness and engage with your audience on social media platforms.
  • Content Marketing: Create compelling content that attracts and retains customers.
  • Email Marketing: Design and implement email campaigns that convert.
  • Analytics: Analyze data to measure the effectiveness of your digital marketing efforts and make informed decisions.

Who this course is for:

  • Students who need an understanding of the administrative capabilities in Office 365.

Curriculum

Total hours: 40hrs

Digital Marketing

  • Concept of Digital Marketing.
  • Marketing Function.
  • Planning Stage Consideration.
  • Competitive Research.
  • Industry Research.
  • Developing Objective.
  • Traditional Vs Digital Marketing.
  • Digital Research, Audience Research.
  • Aritificial Intelligence tools, website creation .

  • Paid vs Organic Search.
  • Keyword Analysis Research.
  • Types of Keywords.
  • Turning research into Content.
  • Search engine algorithm.
  • Measuring Success.
  • How Search Works.
  • Basic and Advanced techniques.
  • On page & Off page Optimization.
  • SEO plan of action.
  • Types of SEO metrics.
  • Local SEO.

  • Content creation tools.
  • Community management.
  • Brand storytelling.
  • Content seeding.
  • Creating videos.
  • Content marketing strategy.
  • Define your personality.
  • Content platforms.
  • Content promotions.

  • Bidding, Budget and Quality score.
  • Google ads.
  • Traffic conversion and landing.
  • Ad scheduling.
  • Ad Delivery.
  • Keyword search.
  • Search ads, banner ads, Video ads, product listing.
  • Understanding Google ads express.
  • How to create campaigns.
  • Understanding google MCC.
  • Defining campaign strategy.
  • Campaign setup.

  • What is social media.
  • How social media help business.
  • Choosing right social media.
  • Facebook, Instagram, Twitter, video marketing.
  • Developing unique content.
  • Behavioral and cultural standard for social media.
  • Social media training.

  • SMS & Email Service Provider.
  • Campaign performance.
  • SMS & Email campaign creation.
  • Email design & its component.
  • Minimizing bounce and unsubscribes reports.
  • Contact Database.
  • SMS & Email strategy.
  • Data Capturing.
  • Email subject line.
  • SMS & Email copy.
  • Campaign delivery Challenge.

  • Audience Insight.
  • Ads Managers.
  • Ads Functions.
  • Setup and customization.
  • Understanding targeting.
  • Facebook, Twitter , Instagram, LinkedIn and snapchat analysis.
  • How to understand report and metric.
  • Creating ads.
  • Drafting ads for social media.

  • How ads works.
  • Ads Functions.
  • Ad code implementation.
  • Improving ad revenue.
  • Using google analytics with AdSense.
  • Channel publisher toolbar.
  • Products & partnerships.
  • AdSense for YouTube.
  • Reports.

Student feedback

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Course Rating

  • 5 stars
    77 %
  • 4 stars
    54 %
  • 3 stars
    14 %
  • 2 stars
    5 %
  • 1 stars
    2 %

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